Our Team

Sam Finck

CEO & Founder

Sam is a pianist and composer who started Kelley Carter because he loves helping people discover what excites them musically. He has toured the world with his experimental trio and is just as fond of Debussy as he is of Prince.

Jack Jordan


Jack is a music business guru who has toured three continents and loves giving advice to young, emerging bands. He writes music for solo guitar and electronics, publishes audiobooks, and manages/books tours for his trio. He is also a homemade mustard connoisseur.

Toccara Deleon

VP of Learning & Curriculum Development

Toccara is a classically trained pianist and composer whose greatest musical passion is lyrical songwriting, but she’s been known to write the occasional fugue. She graduated from Berklee College of Music, now leads an electro-pop band, and believes there’s no one right way to learn music.

About Kelley Carter

Kelley Carter is an online resource that focuses on music marketing, artist development and business education to empower aspiring and emerging artists who want to make a living off music as an independent.

The aim of this blog is to help guide DIY musicians in a highly competitive industry with strategies and tactics to effectively promote music and attract life-long fans. By emphasizing the importance a strong foundation, you will be better equipped to navigate and adapt to the ever-changing music landscape with a clearer direction towards independent success.